Brand Story features handpicked Korean indie labels for stylish girl aged 0-6 years old. Our brand story started like this. I am a Korean mother of two girls, living in Singapore. "" started from my own two little babies, just turned 3 and 2. From the moment I met them, I always wanted to give "something special" for "Korean sisters." Throughout the years, I set my own criteria of this "something special" in terms of clothing.
Good fabric + Good design + Reasonable price
They are all important, so I can't sacrifice any of three.
1.  Good Fabric
Babies are all precious. And this precious one's skin is very sensitive. My first baby suffered from atopy disease, when she was newborn baby. So, I extremely cautious about her food, body care product, and even clothing. Clothing was more important than I thought, because the fabric touches baby skin all the times. Fabric should be soft and strong for frequent wash for kids living in sunny island, Singapore.
2. Good Design
Meaning of good design is comfy and stylish at the same time! That is why working with kids specialized brands is so important. They know how small details like cutting line help kids to move around freely, yet still looking good.
3. Good Price
We want to try many different looks for babies. They are just too cute.. aren't they? But, babies grow so fast. So, they can't wear last year cloth again in next year. If it is pricy, it seems like too much for baby clothing.
With these 3 principles, I experienced with many Korean local kids labels during last 3 years.Korea fashion industry, which is well known as K-Fashion, has so many great kids brands, so testing them was so much fun. And I found local jewels, who can balance among these 3 principles. When I moved to Singapore 1.5 year ago, I started to share these brads clothes with my close mom friends, who has same standard like me. 
And now I would like to share those jewels with broader mom friends, who are also seeking for "something special" for your precious ones.
Enjoy your shopping experience in And if you have any feedback, please feel free to contact us. I do value your feedback! Thank you again!
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