“Me and you — for the lovely daily life of all of us”
LUVUM is an up and coming beauty brand in Korea, curated by power influencer, Yoomi Kim, with 370k Instagram followers. Previously, a fitting model for a famous online fashion mall 11AM, she often recommends her favourite skincare items and unique skincare routine with her followers via social media.
With similar perspectives and daily beauty needs, she got the idea of starting her own skincare brand, Luvum, which aims for natural beauty through healthy and good ingredients. Luvum stems from the nickname called by her fans, a compound word of “Lovely” and “Yoomth,” which nuances lively, lovable, down-to-earth, and agreeable characteristics of her.
The brand aspires to make simple and light skincare products that are cost-effective and easy to use. Every product is thoroughly and meticulously tested by the founder and everyone who works for Luvum, along with constant upgrading for the products throughout the years.
Values of LUVUM
1. Daily Care 2. Clean Beauty 3. Eco-friendly 4. Cost-effective