"Oui" means "Yes" in French. Director Wi's last name sounds the same as "Oui"! This brand name is her message to her followers! She wanted to embrace the latest generation's culture & trend and interpret them through contemporary design. Her brand name "OuiOui (Yes Yes!)" is her response to this generation's requests!
OuiOui is known for their 1) unique colour combination, 2) signature water drop strap, 3) exceptional leather quality & light weight (beautiful yet practical) and 4) exciting collaborations with many influencers in Korea.
Thanks to Director Wi's amazing designs, she was chosen as the top 4 upcoming bag designers in Korea last year.